


| Relationships Relationships: Are You a Name or an Account? Sooner or later, customers start telling their painters about their various painting escapades, especially the bad ones. I like to joke that a painter is like a mistress, they know all about their dirty secrets sitting in up in the attic or entombed in jars of Simple Green. Now that you've found a painter who paints and works with you well - ask yourself, is there any evidence they actually care about you? Some may feel this is irrelevant. No one in a DVD player factory needs to know anything about the person who finally receives their work. But if you had a factory filled with signed pictures of happy customers and framed snippets of their emailed praise, how do think that would effect the morale of the staff? And what would it do for the quality of the work they do if they knew exactly who was going to receive their work, and that they tucked their kid in at nine? Trust me, it makes a difference when your customers are real people. A great sign that you are a name and not an account, is when your service offers to painting or make things for you for free. If you're sending someone a small army to get painted, they shouldn't see it as a problem to offer to a paint that limited edition Games Day figure you keep talking about that you've never had time to do anything about. They may tell you they would love to put a picture of it up on their site, but really, they just want to say thank you for picking them over the next act. At the end of the day, business is about relationships. The beautiful thing about service businesses is that they are intensely personal, and allow for great relationship building. Don't be surprised if you find yourself advocating your painter to your friends, or sending them random links you find interesting. You've built a good relationship with them, and you probably know a great deal about each other's lives. Business, especially the service business, is all about dealing with people. If a painter doesn't like meeting and talking to people, they're simply not going to have the same passion to serve you as someone who does. |