Paintedfigs.com: Doing Business with us and our lowest painting rates on Earth

Do I have the right customer base to sell pre-painted?
Prepainted customers tend to be busy professionals typically in their mid
twenties to late thirties. They have very little free time and would rather
spend their time gaming than painting. Often they have very young children
or a newborn child. In terms of wages they They tend to make $50,000 a
year and up, expect strong interest from $35,000 a year and up.

As long as you have an "older gamer" population, you likely have clients
willing to spend more to save themselves painting time.

How much should I price pre-painted figures at?
Double the figure's unpainted price is a sustainable rate (which makes for a
final price of three times the figure's unpainted price).

Busy gamers are willing to pay more for pre-painted, and a total cost of
three times the figure's price is sustainable.

How should I sell pre-painted figs?
Buying painted minis is like buying fruit. Your customers will want to pick
these up and look closely at them. Encourage them to ask if they want to
take a closer look at what's in the display case. Use the minis in demos or
make them available for quick pickup games, especially by your "older
gamers."

If a client has a good experience at a demo with painted Hordes starter or a
space marine battle force, you can expect them to ask afterwards "how much
for this?"

As long as your clients can look closely at the minis, touch them, play with
them, they'll be hooked.